GameStop sponsors Complexity Gaming’s esports training center

Esports training facilities are turning into a big sponsorship opportunity. The latest to show that is esports organization Complexity Gaming, whose new performance center is being sponsored by game retailer GameStop.

GameStop is announcing today a string of strategic partnerships in esports, including an alliance with Complexity Gaming, one of North America’s longest-standing competitive gaming groups with a roster of multiple teams. Complexity Gaming’s owner is Jerry Jones, the larger-than-life owner of the NFL’s Dallas Cowboys.

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