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Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention

Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading malware.

The problem grows during periods of higher traffic, like the holidays, said Maggie Louie, CEO and founder of DEVCON, a cybersecurity startup focused on fraud detection.

Not too many advertisers are aware of this issue, Louie said, and even those that are don’t necessarily prioritize it. They’re more focused on not paying for bot traffic.

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